SIGNS

OUTDOOR SIGNS

More than two hundred years have passed since the outdoor signs - posters began to get placed in public places throughout the world. Prisma Art has a successful career in outdoor signing and billboards. Many of the structures are located on highways and rooftops.
Outdoor signs - billboards are mainly placed in shopping streets and places where a proper sign placement is possible. However there are some limitations.
First of all, the placement of outdoor signs - billboards vertically in buildings in the center of Athens is not allowed.
Outdoor signs - billboards are forbidden to have bright lighting when placed in densely populated areas and clinics.
Outdoor signs - billboards advertise consumer products such as chocolates, mobile phones, soft drinks and during summer, sunscreens and ice cream. However cigarettes, whose advertising is prohibited on television, dominating the outdoor signs in public places. The presentation of different products has an important role in the impact to the consumer.
In outdoor signs – billboards, there are many types, ranging from small size to large size boards. Those big are called billboards. The characteristics of these signs is the size (which determines the importance of each tag), colors (usually chosen to be bold), realistic images (to attract the attention of passers-by), and the use of product photos. In these outdoor signs and posters, the short advertising texts dominate, so the people won’t be tired and get the message directly. The product name is highlighted in big bold letters. Finally, the repetition and boldness, achieve efficient mapping message to the prospective consumer.
In our portfolio presentation you can see many types of outdoor signs - billboards which adorn the facades of shops and commercial vehicles.